Logo & name for a real estate-related investment firm - Graphic ...

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Yesterday, 05:17 PM	? #1
Senior Member ? Join Date: Jun 2012 Location: Hillbilly, NR Posts: 391	Logo & name for a real estate-related investment firm The firm is new & has just started making & selling maps nationally for use by real estate investors, but the company also wants branding that will allow them to get into other investment areas over time without their name hindering that. We discussed establishing a company name based on the maps that are the current product vs a more open company name that would still be appropriate for future pursuits. The target client is both individual investors & larger institutional investors, so a wide ranging group. The name Archurian is a spin on one of the founders' names. The pyramid is intended to symbolize stability, has a arrow positively pointing up, is sharp/crisp, and of course green = money. The divided pyramid is meant to look like building blocks, or might be taken as pieces of a puzzle that fit together. Also, "Archurian" sounds like 'archer', & the arrow might be taken as the tip of a bow-&-arrow. Is this too generic? Does the pyramid say "pyramid scheme" to you?? Does it look approachable enough by the "little guy" while also sophisticated enough for the "big guy"? Thank you for your thoughts ... __________________ (post not valid without original signature)
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Yesterday, 06:04 PM	? #2
Short-Order Kook ? Join Date: Jun 2012 Posts: 61	The "pyramid" with inverted triangle doesn't say pyramid scheme to me, but it may say something more along the lines of "secret society" to some... My problem with the name is that it's not immediately obvious how to pronounce it. Is the 'ch' soft or hard? The answer doesn't matter. I always steer clear of such potential ?-generation when naming something. __________________ I threw some raw meat in there, and she went for it.
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Yesterday, 06:19 PM	? #3
The Marquis of Meat ? Join Date: Mar 2007 Location: Colorado Posts: 1,207	It is rather generic, and just not all that interesting. It kinda makes me think of AOL's logo, and also the eye of providence in the pyramid on the dollar bill. The name itself is kinda confusing. Why is it called Investments if it sells maps? They don't want something that describes more clearly what they do? Investments makes one think of money and stock markets, not maps. Though, a pyramid could work for a map company - though that might be even more generic. An arrow pointing north seems rather obvious for a map company. Have you done any sketching or other brainstorming? __________________ The early bird may get the worm, but the second mouse gets the cheese.
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Yesterday, 06:20 PM	? #4
Warrior princess ? Join Date: Jul 2009 Location: Houston Area- Texas Posts: 2,181	While the triforce possess many mysterious powers, appealing to the "big guy" isn't one of them. Unless that big guy wishes to use it's power for evil. __________________ This signature sucks.
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Yesterday, 06:21 PM	? #5
? can't nudge this ? ? Join Date: Jun 2011 Location: Barrie, ON Posts: 4,264	Quote: The "pyramid" with inverted triangle doesn't say pyramid scheme to me, but it may say something more along the lines of "secret society" to some... My problem with the name is that it's not immediately obvious how to pronounce it. Is the 'ch' soft or hard? The answer doesn't matter. I always steer clear of such potential ?-generation when naming something. ... I think that symbol has been linked to something before, a legend of some sort... I thought you were an engineer? __________________ Design is the marriage of function and form, where form supports the function or leaves.
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Yesterday, 07:27 PM	? #6
Short-Order Kook ? Join Date: Jun 2012 Posts: 61	Quote: I thought you were an engineer? I've always wanted to drive trains, but otherwise, I can't imagine why you thought that. __________________ I threw some raw meat in there, and she went for it.
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Yesterday, 08:13 PM	? #7
Baroness of Buffet ? Join Date: Aug 2006 Location: AK, New Zealand Posts: 33,508	__________________ It is more fun to talk with someone who doesn't use long, difficult words but rather short, easy words like "What about lunch?" ? Winnie the Pooh
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Yesterday, 08:39 PM	? #8
? can't nudge this ? ? Join Date: Jun 2011 Location: Barrie, ON Posts: 4,264	Quote: I've always wanted to drive trains, but otherwise, I can't imagine why you thought that. Well derp, everybody wants to drive trains! I'm not sure why, it's not like you get to choose where they go... I was referring to the OP being an engineer, unfortunately not the train driving kind. From previous threads I thought that was their profession, but now I'm confused. __________________ Design is the marriage of function and form, where form supports the function or leaves.
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Yesterday, 08:40 PM	? #9
Short-Order Kook ? Join Date: Jun 2012 Posts: 61	Wow, my flair for the obvious has never looked so unidirectional. __________________ I threw some raw meat in there, and she went for it.
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Yesterday, 10:21 PM	? #10
Senior Member ? Join Date: Jun 2012 Location: Hillbilly, NR Posts: 391	Yes, I do engineering. Unfortunately trains have not yet been involved in any of my projects. __________________ (post not valid without original signature)
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